Brazilian Youth Lead Global Trend: Alcohol Consumption on the Decline

Brazilians Divided on Alcohol Consumption: Datafolha Survey Reveals Shift in Drinking Habits Brazil is split on alcohol consumption, according to a recent Datafolha survey. The research, conducted in April 2025, shows an almost even division between those who consume alcohol (51%) and those who do not (49%). However, a significant finding is that among those who do consume alcohol, 53% report a decrease in their intake over the past year. The survey highlights a generational aspect to this trend. While young adults (18-34) remain the largest group of alcohol consumers, they are also showing a shift towards reduced consumption, mirroring patterns observed in other countries. This suggests a growing awareness of the health implications of excessive alcohol use among younger Brazilians. "The research showed that among the age groups that consume alcohol, the 18-34 age group is the one that consumes the most," says a presenter in the video, highlighting the complexity of the situation. The study suggests that while alcohol consumption remains prevalent, there is a noticeable trend towards moderation, particularly among young adults. This shift in drinking habits presents a positive sign for public health initiatives in Brazil, indicating potential success in raising awareness about responsible alcohol consumption.