Viral Pancake Recipe: Simple, Fluffy, and Millions of Views

Fluffy Pancakes Take the Internet by Storm: A Recipe Video's Viral Success. A simple recipe for American-style pancakes, shared by food blogger Remi Idowu (@foodbyremi) on TikTok, has taken the internet by storm. Published on February 12, 2024, the 19-second video has garnered over 3 million views and 91,000 likes. Idowu's recipe, featuring only five ingredients, highlights the importance of using active baking powder for a light and fluffy texture. "The most important part for the pancake is active baking powder," Idowu explains in the video. The video's success demonstrates the enduring appeal of simple, visually appealing recipes on social media. The high engagement suggests a demand for quick and easy meal ideas, particularly breakfast recipes, among a large online audience. The video's popularity reflects a broader trend of cooking and food-related content dominating social media platforms.

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