Influencer Marketing: Let Creators Create Authentically, Says Evangeline Petrakis

FORBES Top Creators Show: Evangeline Petrakis on Brand Collaborations In a recent episode of the Forbes Top Creators Show, Evangeline Petrakis, a prominent influencer, offered valuable advice to brands looking to collaborate with creators. Petrakis emphasized authenticity and letting creators maintain their unique style. "Let them do what they're good at," she said, highlighting that brands should trust the creator's judgment and audience connection. She warned against overly restrictive briefs that force creators to produce content that feels inauthentic and ad-like. Instead, she suggested a collaborative approach, allowing creators to produce content organically, in line with their existing style. This approach, she argued, results in more engaging content that resonates with the audience, leading to better campaign performance. Petrakis's advice provides a valuable framework for brands seeking successful influencer marketing strategies, emphasizing a partnership approach over a purely transactional one. The interview offers actionable insights for brands looking to maximize the effectiveness of their creator collaborations.