Trek CEO: Tariffs Pose 'Massive Impact,' Reshoring Isn't Easy

Tariffs and Trek Bikes: CEO John Burke on the Challenges of Reshoring Manufacturing The impact of tariffs on American businesses is a complex issue. This is particularly true for companies like Trek Bicycle Corporation, which conducts over 50% of its business outside the United States. In a recent Fortune interview, Trek CEO John Burke discussed the difficulties his company faces in reshoring its manufacturing operations. He stated, "It's really hard because the infrastructure doesn't exist." This highlights a significant challenge for companies that are looking to move production back to the US. The lack of readily available frame manufacturers, parts suppliers, and other essential components within the US makes reshoring a long-term, complex undertaking. Burke's comments provide valuable insights into the realities of global manufacturing and the challenges of navigating trade policy changes. The interview serves as a cautionary tale, reminding us that reshoring is not a simple solution and requires significant investment and time.