SHEIN Home Goods: Influencer Marketing in Action

SHEIN Influencer Marketing: A Case Study of Fran Dias Rufino's Promotional Video Australian-based influencer Fran Dias Rufino (@frandiasrufino) recently posted a video promoting SHEIN home goods. The video, uploaded on May 24th, 2025, features Rufino unpacking a box of blankets and pillows, showcasing them in a home setting. The video utilizes discount codes and hashtags to drive sales, a common tactic in influencer marketing. While the video is primarily an advertisement, it offers insight into current influencer marketing strategies and the use of social media for product promotion. The video's lighthearted tone and use of a popular audio track suggest an attempt to engage viewers organically. However, the reliance on discount codes and direct promotion may limit its appeal to a wider audience beyond SHEIN's customer base.