
São Paulo's Virada Cultural Festival Returns for its 20th Anniversary
São Paulo's Virada Cultural Festival Celebrates 20 Years with Diverse Lineup São Paulo, Brazil is gearing up for its 20th annual Virada Cultural festival, a massive celebration of culture taking place over the weekend of May 24th and 25th, 2025. This year's event promises an even more diverse program than previous years, boasting over 1000 shows across 21 stages located throughout the city. While the budget is slightly smaller than last year's, the city's cultural department assures the public that the quality of the programming will remain high. "Despite the decrease in resources," said a spokesperson for the city's cultural department, "we are committed to maintaining the high standards of the Virada Cultural, offering a diverse selection of artists and performances for all tastes." The festival showcases a broad spectrum of musical genres, appealing to a wide range of audiences. Confirmed performers include pop star Luísa Sonza, the rising sertanejo star João Gomes, and legendary metal band Sepultura. In addition to the main stages, the festival will also feature performances in over 100 cultural spaces across the city, including theaters, bars, and community centers. The decentralized nature of the event is a key feature, with 16 of the 21 stages located in peripheral neighborhoods, ensuring that the festival reaches a diverse population. This year's expected attendance is 4.7 million people, exceeding the previous year's 4 million. The Virada Cultural is a testament to São Paulo's vibrant cultural scene and its commitment to providing accessible cultural experiences for all its citizens.