Ugly Plush Toy Labubu Takes the World by Storm: From Hong Kong to Global Phenomenon

The quirky monster Labubu is taking the world by storm. This plush toy, created by Hong Kong artist Kasing Lung in 2015, has become an unexpected global phenomenon. Its popularity has skyrocketed since partnering with Pop Mart, a Chinese manufacturer, generating over US\$2.3 billion in revenue, according to Forbes. The video shows Labubu in the bags of celebrities like Rihanna, Marina Ruy Barbosa, Virgínia Fonseca, and Maya Massafera, proving its status as a must-have accessory. The demand has been so high that Pop Mart temporarily suspended in-person sales in the UK to manage the huge crowds. "Images on social media show kilometer-long queues outside shopping malls in cities like Birmingham," says Nayara Fernandes, the presenter of the video. The success of Labubu demonstrates the power of unique design and clever marketing in today's global marketplace.