Brazilian Burger Joint's 'Worst Service Ever' Goes Viral

Sorocaba Burger Joint Goes Viral for Intentionally Bad Service A burger restaurant in Sorocaba, Brazil, is making headlines – and generating a lot of buzz on social media – for its unique approach to customer service: intentionally bad service. Primatas, owned by Danilo Henrique Medeiros, welcomes customers with a sign that reads "Not Welcome." Inside, the quirky decor and signs continue the theme, with messages like "Feel at home, but remember you're not." The restaurant even boasts of having "totally unprepared" staff. Medeiros told G1 that the idea came from his days as a bank employee, and the concept is to treat everyone equally "badly," all in good fun. "The idea here is to serve everyone equally 'badly'. No one is better than anyone else. It's like we're with friends... or enemies," he joked. The restaurant's unusual approach has sparked a lot of online conversation, with some people finding it hilarious and others less amused. Regardless, Primatas has certainly succeeded in making a name for itself.