Friendly Rivalry: Globo News Shows Use TikTok to Boost Instagram Followers

Globo News Uses Friendly Competition to Boost Social Media Following São Paulo, Brazil – In a clever social media strategy, Globo's Bom Dia SP and Bom Dia Rio morning news shows engaged in a playful competition to see who could garner more Instagram followers. The initiative, highlighted in a recent TikTok video, showcases a lighthearted approach to promoting their various news channels. The video features presenters from Bom Dia SP jokingly discussing the follower count difference, emphasizing their friendly rivalry and the fun aspect of the competition. "Rio and São Paulo are competing to see who has more Instagram followers," one presenter explains in the video, "but here, nobody wants a fight! We're all partners, and it's all a joke!" The video then encourages viewers to follow the various Globo news Instagram accounts, promoting a wider reach for their news content. This strategy demonstrates a creative approach to increasing social media engagement and connecting with viewers on a more personal level.