From Cotton Fields to Catwalks: Can Circular Economy Save the Fashion Industry?

The fashion industry's environmental footprint is a growing concern globally. From the cotton fields of Brazil to the bustling factories of China, the journey of a single t-shirt reveals a complex and often unsustainable production chain. This is highlighted in a recent G1 video, which explores the environmental impact of fashion and proposes solutions through the circular economy. Larissa Roviezzo, a consultant in circular economy and sustainability, points out the fragmented and global nature of the industry, making socio-environmental monitoring extremely challenging. The video showcases successful circular economy initiatives in Berlin, such as second-hand markets and stores using recycled materials. "The circular economy permeates the entire chain," explains Beatriz Martins Carneiro of the UN's Circular Economy Coalition for Latin America and the Caribbean, emphasizing the importance of design in reducing material usage. In Brazil, the circular economy model is gaining traction, presenting a significant opportunity for both environmental protection and economic growth, with the potential to create up to 7 million jobs, according to the video. Yamê Reis of the IED-Rio highlights the need for more conscious consumption, focusing on durable clothing that can be passed down through generations. The video concludes with a call to action, urging viewers to consider the environmental impact before buying their next t-shirt. This initiative underscores the growing global movement towards sustainable and ethical fashion practices.