Santos Couple Fills Kitchen Cabinet with Popcorn in Viral Cinemark Promotion

Santos Couple's Cabinet Caper: A Viral Popcorn Promotion Story A unique event unfolded at the Praiamar Shopping in Santos, Brazil, on March 16th, during a Cinemark popcorn promotion. A couple, Luiz Carlos Firmino and Elis Helena Inocêncio Fernandes, took advantage of the promotion's rule of allowing any clean container up to 10 liters by bringing a kitchen cabinet to be filled with popcorn. The unusual sight quickly captured attention, with the video going viral on TikTok. "Quis inovar e fazer diferente," Luiz Carlos jokingly told g1, explaining his motivation. The promotion, held in celebration of National Popcorn Day, cost R$19.00 for containers up to 10 liters. The couple's cabinet, however, exceeded that limit, resulting in a total cost of R$57.00. Cinemark clarified that the promotion's rules permitted "qualquer recipiente desde que estivesse devidamente limpo" (any container as long as it was properly cleaned). The video shows the couple's journey through the mall, highlighting the amused reactions of onlookers. The incident ended on a lighthearted note, showcasing the couple's creativity and the unexpected success of their unusual strategy. The story highlights the unexpected ways people find to engage with promotions and the power of social media to amplify unusual events. The couple's ingenuity generated both laughter and engagement, turning a simple popcorn promotion into a memorable viral moment.