Chaos in Recife: Influencer's Gloss Promotion Sparks Massive Crowd, Police Intervention

Recife Makeup Store Opening Turns Chaotic: Gloss Promotion Leads to Tumult and Police Intervention A promotional event for a new makeup store in Recife, Brazil, took an unexpected turn on Thursday when the launch descended into chaos. The store, Makes Polly, offered two lines of lip gloss from influencer Franciny Ehlke's brand for R$10, a significant discount from their usual R$100 price point. This sparked a massive turnout, with hundreds of people lining up, some arriving in the early hours of the morning. "It was crazy," said one eyewitness, who preferred to remain anonymous. "People were pushing and shoving, trying to get inside. It was impossible to control the crowd." The situation escalated when arguments broke out between customers and police officers who were called to the scene to manage the large crowd. The store was ultimately forced to close due to safety concerns. Franciny Ehlke herself took to social media to express her surprise at the low price point, stating that she was unaware of the significant discount being offered. The incident highlights the potential for social media promotions to create uncontrolled situations, raising questions about the responsibility of influencers and businesses in managing such events. The police are currently investigating the incident to determine if any further action is necessary.