Belarusian Strawberry Farmer's Struggle: Weather and TikTok's Algorithm

Gomel Strawberry Farmer Faces Crop Challenges Amidst Unfavorable Weather A Gomel, Belarus, strawberry farmer is facing difficulties this year due to unexpected weather conditions. Despite using Trichoderma, a common treatment to improve crop yield, the farmer, known only as Галина2607 г.Гомель, reports significantly smaller strawberries than in previous years. "We treat with Trichoderma, and still, the strawberries are poor this year," she says in her video response to concerned customers. The video shows rows of smaller strawberry plants compared to what she's had in the past. The farmer also discusses the challenges of managing online feedback, noting that TikTok's comment filtering system hides many of the messages she receives. This illustrates the difficulties small businesses face in navigating online platforms and communicating with customers. Despite the challenges, the farmer remains positive and expresses gratitude for her loyal customers.