Gen Alpha's New Normal: Skincare, Sephora, and No Toys

A recent social media video featuring two young girls, part of the "Garza Crew" on TikTok, has garnered significant attention by playfully showcasing the evolving consumer habits of Generation Alpha. The video, which has accumulated over 4 million views, depicts the girls humorously declaring their obsession with skincare products, naming popular beauty retailers Sephora and Ulta as their preferred shopping destinations, and demonstrating a "get ready with me" routine involving a headband. They also assert that, as Gen Alpha influencers, they "don't have toys," instead engaging with activities like slime. This content offers a candid glimpse into the early adoption of beauty routines and brand awareness among young children, reflecting the profound influence of social media and online trends on this demographic. Experts suggest such videos highlight a growing trend where children are exposed to and engage with consumer culture at increasingly younger ages, often mimicking the content seen from older influencers, raising questions about childhood and commercialism.

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