Silent Fashion Ad Goes Viral: Italian Brand Allhours Makes a Statement

Italian Fashion Brand Allhours Uses Unique Mime Technique in Viral Video Italian genderless fashion brand Allhours recently launched a unique marketing campaign. The brand's founder, Gemma Surgo (@gemmacarlotta_), created a short video promoting new shirts. The video's distinctive feature is the absence of audio. Surgo mimes along to music, creating an engaging visual experience. "It was a fun experiment," Surgo said, "I wanted to see if I could convey the message without words." While the video is primarily promotional, it has generated significant attention online. The innovative approach may inspire other brands to explore creative marketing strategies.