Is "Theory" the New Buzzword for Viral Content?

The Theory Theory: Marketing Trend or Misinformation? A recent TikTok video has sparked a discussion about the use of the word "theory" in online content. Creator Gigi (@gigio1373) argues that it's a marketing tactic to grab attention, rather than a sign of genuine academic rigor. "The thing about the Let Them Theory and all of these theories is that it's just marketing," Gigi explains in her video. Her video has garnered 6 views in two days, suggesting a growing interest in this topic. While Gigi's analysis is subjective, it highlights a trend worth investigating. The prevalence of sensationalized content online is a matter of concern for media literacy and critical thinking. Further research is needed to determine the extent to which this trend influences audience engagement and understanding of information.