Ghanaian Cosmetics Company Uses TikTok for Marketing Success

GHANAIAN COSMETIC COMPANY D'SKINCODE EXPANDS REACH THROUGH SOCIAL MEDIA MARKETING Accra, Ghana – D'Skincode Cosmetics, a Ghanaian company, is using social media to reach a wider audience. The company's recent TikTok video, featuring its range of skincare products, has gained traction online. The video highlights the products' quality and affordability, and also promotes direct messaging for inquiries and purchases. A representative from D'Skincode, contacted for comment, stated, "We are committed to providing high-quality, affordable skincare solutions for all skin types in Ghana. Our social media strategy is key to expanding our reach and connecting with our customers." While the video's primary function is advertising, it represents a growing trend of small businesses using TikTok for marketing in Ghana. The success of this campaign could inspire other local businesses to adopt similar strategies.