Ghanaian Sobolo Seller Uses TikTok Trend to Boost Business

GHANA: Social Media Marketing Strategies for Small Businesses In Ghana, small businesses are increasingly turning to social media platforms like TikTok for marketing. A recent video showcases a creative approach using humor and trending audio to promote a sobolo seller's business. The video, posted by user 😂🤪SOLID GIST MAIN ACCOUNT 😂, features a woman mimicking an audio clip from the seller, urging viewers to follow and patronize her account (@SoboloWura). This strategy highlights the adaptability of small businesses in leveraging social media trends for promotion. While the video's primary goal is advertising, it also reflects the growing importance of digital marketing in Ghana's business landscape. The success of this approach, as measured by the video's views and likes, suggests that engaging content can be highly effective in reaching target audiences. "It's a fun way to get people's attention," says the video's creator, who also acts as an advisor for businesses on social media marketing. "Using trending sounds and relatable content can significantly improve reach and engagement."