"Toasty Makeup" Trend Heats Up Social Media with Viral Tutorial

A new beauty trend, dubbed "Toasty Makeup," is gaining significant traction across social media platforms, with a recent tutorial by user @gretafretaa accumulating over 158,000 views. The video, uploaded from Poland on September 16, 2025, showcases a step-by-step guide to achieving a warm, sun-kissed aesthetic. The tutorial features the creator meticulously applying various cosmetic products, including eyebrow gel for a laminated look, foundation, concealer, contour, and blush to define and warm the complexion. Mascara and lip liner complete the "toasty" appearance. The fast-paced video, set to an upbeat musical overlay, emphasizes blending techniques and product placement to achieve a radiant finish. While the video primarily serves as a personal beauty demonstration, its high engagement metrics, including 14,400 likes and 630 shares, indicate a strong public interest in accessible makeup tutorials and emerging beauty trends. The "Toasty Makeup" style, characterized by its warm tones and natural glow, appears to resonate with a broad audience seeking to replicate popular looks. The creator, known as Ig: gretakazaren*ੈ✩‧₊˚, frequently shares beauty content, contributing to the ongoing dialogue around personal style and cosmetic application online.

Glamour

'Toasty Makeup' Is the Warm and Cozy Beauty Trend We're Excited to Welcome This…

Think of a freshly baked cinnamon roll and a warm coffee on a cold afternoon.