Belarusian Discount Store Uses Dance to Promote Local Condensed Milk

Grodno, Belarus – A short video advertisement for the Belarusian discount store chain "Groshyk" has gained some traction online. The video, featuring a lighthearted dance in front of one of their stores, promotes Belarusian condensed milk ('sgushchenka') and uses the hashtags #groshyk, #rodnyatavary, and #sgushchenka. The video's simple, feel-good approach aims to connect the brand with positive emotions and local pride. While the video is primarily an advertisement, it highlights the growing trend of local product promotion in Belarus and the use of social media marketing for small businesses.