Betches
“Purseface” Is The Low Effort Beauty Trend That's Quickly Replacing The Clean G…
Purseface is a new approach to beauty that could be the antidote to the Clean Girl aesthetic — built on whatever's in the bottom of your bag.
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Hailey Bieber's On-the-Go Beauty Secrets: A Glimpse Inside Her Purse
In a recent social media post, model and entrepreneur Hailey Bieber offered fans a peek into her minimalist makeup routine, showcasing the essential beauty items she carries in her purse. The "Get Ready With Me" video, uploaded on July 30, 2025, quickly garnered over 21.8 million views, captivating a global audience. Bieber, known for her natural and effortless style, demonstrated how she achieves a polished look using just a few key products. The video features her applying a lip liner, contouring her cheekbones and nose, and dabbing liquid blush on her cheeks and eyelids, all blended seamlessly with her fingers. The subtle inclusion of products from her popular skincare and beauty brand, Rhode, did not go unnoticed by her dedicated fanbase, with many comments praising the brand and requesting international availability. The video concludes with Bieber putting on a pair of black sunglasses, completing her quick transformation. This intimate look into her daily beauty habits highlights her influence in the beauty industry and her ability to set trends with simple, accessible routines.
Popsugar
Hailey Bieber Made Me Try Contouring My Face With a Lip Liner
A hack using lip liner to get the perfect makeup is going viral on TikTok. One editor tested it out. See her results here.
