Seamless' Zero-Fee Delivery Campaign: How Influencers Drive Sales in NYC

Seamless' Zero-Fee Delivery Campaign: A Case Study in Influencer Marketing New York City, May 30, 2025 — Seamless, a popular food delivery app, recently launched a zero-fee delivery promotion in NYC. The campaign utilizes influencer marketing, partnering with social media personalities to promote the offer. One such influencer, known as "halley" on TikTok, created a short video showcasing her experience using the app. In the video, halley states, "No time to make lunch, no problem with @seamless." This highlights the campaign's focus on convenience and affordability. The video, which has garnered significant views and engagement, demonstrates the effectiveness of influencer marketing in reaching a target demographic. The campaign's success could influence other food delivery services to adopt similar strategies.