Конец эпохи TikTok-моды: от эстетики Mob Wife к минимализму и политике
Платформа теряет влияние, тренды больше не захватывают наши гардеробы — значит ли это, что мы стали свидетелями конца эпохи TikTok-моды?
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Recession Core: Why Simple Style is Trending
In a time of economic uncertainty, a new fashion trend is emerging: "recession core." This style, characterized by simple, practical clothing, is gaining popularity among young people, particularly Gen Z. One stylist, HANNAH (@hannahlizzy_), explains that the trend is a response to increased financial stress and job insecurity. "It’s trend burnout, life burnout, financial stress all combined into simple outfits," she says in her recent video. Recession core focuses on timeless pieces, such as plain white tank tops and neutral-colored bottoms, that can be mixed and matched for various occasions. This contrasts with the fast-paced trend cycles promoted by fast fashion brands like Shein, leading to a shift towards a more sustainable and budget-friendly approach to style. The trend highlights the intersection of fashion and economic realities, reflecting the financial anxieties of a generation facing job instability and rising costs. This mindful approach to fashion may signal a long-term shift in consumer habits.
