TikTok Made Me Buy It: The Rise of Matcha and Influencer Marketing

TikTok's Influence on Health Trends: A UK Mum's Matcha Obsession In a recent TikTok video, Hannah (@hannahmotherhood) from the UK, showcased her enthusiasm for Superself Organic Matcha. Her video, which has garnered over 1,000 views in less than 24 hours, highlights the product's popularity and the growing trend of matcha consumption. Hannah explains, "I made the switch to matcha a few weeks ago...I was sick of having that crash with coffee." Her positive experience with the product, particularly its taste and perceived health benefits, underscores the impact of social media influencers on consumer choices. The video demonstrates the ease of preparing a matcha latte, appealing to viewers seeking convenient and healthy beverage options. The large 120g bag also suggests value for money, a factor many consumers consider. While the video is primarily a product review, it reflects a wider trend of consumers seeking healthier alternatives, driven partly by social media recommendations. Hannah's positive review serves as a testament to the power of influencer marketing within the health and wellness sector.