Ariat Boots: A Successful Influencer Marketing Campaign on TikTok

While this video is primarily an advertisement, a short mention could be made within a broader article about the growing use of influencer marketing in the country music industry. For example, an article discussing the strategies used by brands to reach younger audiences through social media partnerships could briefly reference this video as a case study of a successful collaboration between Ariat and a TikTok influencer. No direct quotes are available from the video itself.