Surprise! Barry B. Rocks Primavera Sound with Adidas

Primavera Sound 2025: Adidas Presents Unexpected Barry B. Performance in Barcelona Barcelona, Spain – June 5, 2025 – The Primavera Sound music festival saw an unexpected addition to its lineup this year: an impromptu performance by singer Barry B., sponsored by Adidas. The performance, held outdoors near the sea, featured Barry B. singing and engaging with a small but enthusiastic crowd. A guitarist accompanied him. One attendee commented, "It was a surprise, but a really great one! Barry B. is amazing live." The short, spontaneous set showcased Barry B.'s energy and talent, making it a memorable highlight of the festival for those in attendance. The event demonstrates Adidas' innovative approach to music promotion, bringing a unique experience to Primavera Sound attendees.