Primark's £17 Christmas Bow Pajamas Go Viral After Influencer's Enthusiastic Review

London, UK – A recent social media post by influencer Holly Disbury has ignited a shopping rush for Primark's newly released Christmas bow pajamas. Uploaded on October 2, 2025, Disbury's video, which has already garnered over 360,000 views, features her enthusiastically showcasing the festive sleepwear. In the viral clip, Disbury, known online as @hollydis, urges her followers to "run to Primark" to secure the £17 pajama sets. "When I tell you you all need to listen and listen very, very carefully, you all need to run to Primark," she states, highlighting her belief that the items will "go next level viral." She describes her discovery as striking "gold" and notes that the pajamas were only put out on shelves this morning. The white pajamas, adorned with a charming red ribbon and bow pattern, are presented as a must-have for the holiday season. Disbury emphasizes their "stunning" appearance and encourages her audience to act quickly before they sell out, stating, "We don't gatekeep here. Run to Primark. Bow pajamas. They're in stock now." The video has prompted significant engagement, with thousands of likes and shares, indicating a strong public interest in the affordable festive apparel.

The Sun

6 days ago

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