From TikTok Shop to Linktree: Influencer's Smart Strategy Shift

Content Creator Ditches TikTok Shop for Linktree: A Smart Business Move? Social media influencer hopewalz recently announced a shift in her business strategy, opting out of the TikTok shop and instead investing in a Linktree profile. This decision, she explains in a recent video, allows her to curate links to products she uses and her organization's Amazon wishlist, offering a more streamlined and organized experience for her followers. "After thought and feedback," says hopewalz, "I'm not doing a TikTok shop, but I did make a Linktree and paid for a whole year of it." The move highlights the growing trend of creators seeking alternative platforms to diversify their revenue streams and engage with their audiences. Hopewalz's Linktree showcases a variety of links, including product recommendations and a link to her organization's Amazon wishlist. This approach allows her to maintain control over her brand and provide value to her followers beyond direct sales. The decision to use Linktree represents a strategic shift that other creators might find beneficial, offering a more personalized and manageable way to connect with their audience and promote products or services. This approach could be considered a more sustainable and less dependent method compared to solely relying on a single platform's shopping features.