NBA Finals Giveaway: House of Highlights' Clever Marketing Campaign

The NBA Finals are here, and House of Highlights is using the excitement to promote its new sports debate account, @CLASH. They're running a contest: for each basket scored by Tyrese Haliburton in Game 2, they'll give away an NBA jersey. "We are GIVING AWAY a jersey for EVERY Hali bucket in Game 2!" the video states. To enter, fans must like the post, comment with their desired jersey, share or tag a friend, and follow @CLASH. This creative marketing campaign leverages the popularity of the NBA Finals and a popular player to gain followers. The winners will be announced after the finals conclude. This highlights the innovative use of social media engagement to boost a new platform's reach.