France Bans Unsolicited Sales Calls: New Law Protects Consumers

France Bans Unsolicited Sales Calls: New Law to Protect Consumers Starting August 2026, unsolicited telephone sales calls will be banned in France. This follows the recent passage of a law requiring companies to obtain prior consent before contacting consumers. The measure aims to curb intrusive marketing practices and protect consumers from unwanted solicitations. "This is a major victory for consumers," said a spokesperson for a consumer rights organization. "For too long, people have been bombarded with unwanted calls. This new law finally gives them the power to control who contacts them." The law introduces hefty penalties for companies that violate the rules, including fines up to 20% of their average annual turnover. Individuals can also face significant fines of up to €500,000. While some exceptions exist, such as for pre-existing contracts, the overall impact is expected to significantly reduce unsolicited calls. The ban is a positive step towards a less intrusive marketing environment. While businesses will need to adapt their strategies, the long-term benefits for consumers are clear.