Italian Doctor's Alcohol-Free Summer Challenge Goes Viral

An Italian family doctor, IlariaLaMedica, has launched a social media challenge encouraging people to go alcohol-free for the summer. In a short video posted on June 2nd, 2025, Dr. LaMedica explains that she's undertaking this challenge to improve her health, citing the known negative effects of alcohol on various organs. "This summer, I intend to have an alcohol-free summer," she states in the video. "Because we all know from numerous studies that alcohol is bad for your health." The video, which has already received over 2000 views, has resonated with a significant number of people, demonstrating a growing interest in alcohol-free lifestyles. Dr. LaMedica's initiative highlights the increasing awareness of the health impacts of alcohol consumption and the rising popularity of sober-curious trends.