México: Ente electoral publica juego en Roblox para enseñar a votar en elección judicial
Solo 15 horas después del lanzamiento del video promocional en la plataforma de TikTok del INE “se han registrado 845.674 visualizaciones, 125.790 “m…
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Mexico's INE Uses Innovative Video Game to Guide Voters to Polling Places
Mexico's INE Uses Video Game to Boost Voter Turnout Mexico City – With the Judicial Power elections fast approaching, the Instituto Nacional Electoral (INE) has launched a creative initiative to encourage voter participation. They've developed a user-friendly online tool, ubicatucasilla.ine.mx, and a supporting video that guides citizens through the process of locating their polling place. The video uses an innovative approach, employing a video game format to make the process more engaging and accessible. "We wanted to make finding your polling place as easy as possible," explains an INE spokesperson. "The video game format helps people understand the steps involved without feeling overwhelmed." The website allows users to input their information to find their assigned polling station and a map to help them get there. For added accuracy in some sections, users may need to enter their electoral key, which can be found on their voter credential. The INE hopes this interactive approach will improve voter turnout and ensure everyone can exercise their right to vote. The initiative is particularly important given the significance of the Judicial Power elections and the need to ensure broad participation in the democratic process.
