

Singer Holds Pre-Release Zoom Listening Party for Fans
British Singer INÉS RAE Connects with Fans Through Unique Pre-Release Listening Party British singer INÉS RAE (@inesraemusic) is taking fan engagement to a new level. Instead of a traditional pre-release hype campaign, she's inviting her fans to an exclusive listening party via Zoom. The first 50 people to comment on her latest TikTok video will be invited to hear her new song before its official release. "I just want to do a massive FaceTime with all of you," RAE explains in her video, expressing her excitement about getting honest feedback from her fans. The video, posted on June 10th, has already garnered significant attention, showcasing the effectiveness of her innovative approach. The strategy is a clear departure from typical promotional methods and demonstrates RAE's commitment to connecting directly with her fanbase. The Zoom call is expected to take place shortly before the song's official release, adding an element of surprise and excitement for participating fans. This initiative highlights the evolving relationship between artists and their audiences in the digital age.