Italian Influencer's Relaxing Nighttime Routine Goes Viral

Italian Skincare Influencer Showcases Relaxing Nighttime Routine Italian social media influencer, irene skincare🫧, known online as ireneforamiglio, recently shared a video detailing her relaxing nighttime routine. The video, which has garnered significant views and likes, showcases her use of Lancôme skincare products as part of her self-care regimen. The video begins with irene preparing a healthy dinner, setting a calm tone for the evening. She then proceeds to her shower, followed by her skincare routine, which features Lancôme's Bi-Facil makeup remover and Lait Galatée Confort cleanser. The video concludes with her reading a book before bed. "I find that taking time for self-care at night helps me unwind and prepare for a good night's sleep," irene shared in her video description. The video's popularity highlights the growing interest in self-care and the influence of skincare influencers on consumer behavior. The collaboration with Lancôme further demonstrates the increasing integration of brands within influencer marketing strategies.