Exclusive Look: Isamaya Beauty and Lashify Craft Iconic Looks for Charli XCX's "360" Music Video

Isamaya Beauty Elevates Glam for Charli XCX's "360" Music Video Los Angeles, CA – The set of Charli XCX's highly anticipated "360" music video recently buzzed with creative energy as renowned makeup artist and Isamaya Beauty founder, Isamaya Ffrench, led the glam team. Ffrench, in collaboration with Lashify Inc., meticulously crafted "elevated glam" looks for the video's diverse cast of models, actresses, and characters. Speaking from the set, Isamaya Ffrench explained the artistic direction: "The looks are all about elevated glam, a cool, natural makeup look using eyeshadow compacts, lip glosses, and of course, lashes from Lashify." She further elaborated on the creative process, stating, "The idea is that we kind of take their characters, exaggerate them, and enhance them with makeup." This approach aimed to amplify the unique personalities within the music video's narrative. The behind-the-scenes footage reveals the intricate application of various beauty products, including Isamaya Beauty's SKINLACQ Glow Serum, BROWLACQ Laminator Gel, RUBBERLASH Mascara, LIPS Balm in MORTAL, and WILD STAR + INDUSTRIAL COLOUR PIGMENTS Palettes. Lashify's signature gossamer lashes were also prominently featured to complete each distinctive look. The video offers a rare glimpse into the collaborative effort required to bring a music video's visual aesthetic to life, highlighting the blend of talent and precise artistry involved in high-profile productions.

Teen Vogue

Ghost Lashes Are the Not-So-Spooky Makeup Trend You Should Try This Season

We’re talking super natural, not supernatural.