Vídeo: Un isleño arrasa en Tiktok con subastas en directo de productos devueltos de Amazon
Triunfa con un innovador modelo de ventas en directo a través de su canal de Tiktok
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Spanish TikTok Star Sells Amazon Returns for 10 Euros
A Spanish entrepreneur, known online as Islachollo, has launched a unique business model selling returned Amazon products at bargain prices. His approach involves live-selling sessions on TikTok, where he showcases various items from a pallet of returns and offers them to viewers for a flat 10 euros. "It's a kind of auction, but downwards," Islachollo explains in the video. The process involves viewers paying via Bizum, a Spanish mobile payment system, and receiving their purchases after payment confirmation. This business model demonstrates the growing popularity of live commerce and the entrepreneurial spirit in adapting to the changing retail landscape. While the business model is currently focused on a local Spanish market, its success could inspire similar ventures in other countries.
