From Makeup to Minimalism: The Rise of Efficient Beauty Routines

In today's fast-paced world, many young people are opting for streamlined beauty routines. A recent TikTok video by Meg (@itsamamaslifeforme_) illustrates this trend perfectly. Meg, a 23-year-old from the UK, shares her simple skincare routine, emphasizing its speed and efficiency. "I just don't enjoy [makeup] and quite frankly, I don't want to spend a huge amount of time getting ready," she states in the video. Her approach highlights a shift away from complex makeup looks towards a more minimalist approach that prioritizes self-care and time management. This reflects a broader trend among young adults who value practicality and efficiency in their daily lives. Meg's video has resonated with viewers, garnering significant engagement on the platform, further demonstrating the appeal of this minimalist approach to beauty.