The Daily Dot
Customer shows what it's like inside Old Navy's new screens inside dressing roo…
"The lines for the fitting room are gonna be CRAZY long now."
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Old Navy Unveils "AI Dressing Rooms" in Rhode Island, Sparking Customer Excitement and Tech Debate
Old Navy Introduces "AI Dressing Room" Experience in Rhode Island Warwick, RI – Old Navy has reportedly rolled out a new "AI dressing room" experience at its Warwick, Rhode Island location, generating buzz among shoppers. The feature, demonstrated by a customer in a recent social media video, aims to enhance the in-store fitting room experience through technology. According to the video, customers entering the designated dressing rooms can place their chosen apparel on a specialized shelf. A screen inside the fitting room then automatically identifies each item, displaying its price and offering "Style With" suggestions. A key function allows users to request different sizes or colors directly from the screen, with an Old Navy employee reportedly delivering the requested items to the fitting room. The customer who recorded the video expressed enthusiasm, stating, "I had no idea @Old Navy Official rolled out new AI dressing room experience but what a FUN coincidence that we got to play with it on the first day!" She also commended the store's staff, Leslie and Allyson, for "literally SERVING the customer experience." However, the nature of the technology has prompted discussion online. While the feature is marketed as "AI," some social media users have questioned whether it relies on Radio-Frequency Identification (RFID) technology rather than artificial intelligence, with comments like "how is this ai?? It’s just rfid?" and "That’s not AI thats RFID bestie." Other concerns raised by commenters include privacy ("is anyone else uncomfortable w this," "There’s ppl watching you through the screen") and potential impacts on employee workload ("More work for the underpaid and understaffed stores"). Despite these questions, the initial customer feedback on the convenience and service aspect of the new system appears positive.
