Hailey Bieber's $1 Billion Deal: The Truth Behind the Headlines

Hailey Bieber's Elf Cosmetics Deal: A Closer Look at the $1 Billion Figure Hailey Bieber's recent partnership with Elf Cosmetics has generated considerable buzz, with many headlines proclaiming a $1 billion deal. However, a closer examination reveals a more nuanced reality. The deal, while undeniably substantial, isn't a straightforward $1 billion cash payout. A TikTok video by JOY | Celeb Interviews & News utilizes ChatGPT to dissect the financial structure. According to the analysis, a significant portion of the deal involves stock options and performance-based incentives, payable over several years. "This cash is split amongst shareholders," the video explains, clarifying that Bieber's personal share is likely in the hundreds of millions, not the full billion. The video further notes that a portion of the deal is a performance-based earn-out, contingent on Elf Cosmetics meeting specific sales targets. This multi-faceted approach underscores the complexity of high-profile celebrity endorsements and the importance of examining the fine print beyond headline figures.