Transsion's Reign in Nigerian Smartphone Market Falters in Q1 2025

**Nigerian Smartphone Market: Transsion Dominates Q1 2025** LAGOS, NIGERIA—May 28, 2025—A recent video podcast discussion reveals surprising insights into Nigeria's smartphone market in the first quarter of 2025. Data from Canalys shows Transsion brands holding a commanding 56% market share, a significant drop of 23% year-over-year. However, the report also highlights the unexpected rise of Realme, capturing 2% of the market despite being a relatively new player. Tech YouTubers Izzi Boye, Cyril Okoi, and Valor Reviews analyzed the data, with Boye commenting, "Transsion's drop is significant, but Realme's presence is interesting. It shows a shift in consumer preferences." Okoi added, "The affordability of Transsion and Realme phones is a key factor in their success in a market where many consumers are budget-conscious." The podcast discussion highlights the importance of affordability in the Nigerian smartphone market and suggests that even established brands like Samsung (7% market share) are facing challenges in a rapidly evolving landscape. The analysis of market share provides a snapshot of the dynamic Nigerian tech scene.