Three Common TikTok Mistakes Millennials Make (And How to Avoid Them)

Social media is a powerful tool for communication and self-expression. Millions use platforms like TikTok to share their creativity and connect with others. However, creating engaging content that captures attention can be challenging. One content creator, known only as Jackson Strike, recently shared three common mistakes that prevent videos from going viral. Strike, who identifies as a millennial/Gen Z cusp, says that many millennials make these mistakes. First, Strike highlights the issue of using text that is too large for the screen. He explains, "Anytime I see someone doing this, it's always a millennial, and you need to remember that when you upload a video to TikTok, it gets pushed in a little bit, so you need to kind of back it up." Second, he points out the problem of long opening shots with no movement. "People are already scrolling away," Strike says. The third mistake is poor lighting. Strike emphasizes the difference between casual and bad production value. By avoiding these common pitfalls, creators can improve their chances of success on TikTok. Strike's advice is a valuable reminder that even simple production elements can significantly impact a video's reach and engagement.