Sony Music Exec Offers Key Advice to Aspiring Musicians

Mexico City, May 23, 2025 – In a short but insightful video interview, Javier Paniagua speaks with Ana Villacorta, SVP of Marketing at Sony Music Mexico, offering crucial advice to aspiring musicians. Villacorta emphasizes the importance of a strong value proposition, stating, "Be true to your proposition. It must be honest, coherent, and defensible, because without that, there's nothing." She also stresses the need for professionalism, comparing the music industry to other demanding careers. The interview highlights the need for patience and resilience, acknowledging the inevitable ups and downs of a musical journey. The video's popularity, with thousands of views in just a few days, shows its resonance with the target audience. The interview's practical advice and the expert's insight make it a valuable resource for emerging musicians in Mexico and beyond.