Sony Music Exec Reveals Secrets to Artist Success: Why Most Musicians Remain Unnoticed

Mexico City, May 27, 2025 -- In a revealing interview on the Javier Paniagua Podcast, Ana Villacorta, SVP of Marketing at Sony Music Mexico, shared key strategies for artists seeking to break through the noise. Villacorta stressed the importance of a cohesive artistic vision and a well-planned communication strategy, stating, "...it's vital to have a communication strategy, a narrative... In a world with so much information, if you appear and disappear, it's like you're doing nothing." She also highlighted the significance of organic content and building a consistent online presence. The interview offers practical advice for aspiring musicians navigating the complexities of the modern music industry, emphasizing the need for thoughtful planning and consistent communication to build a loyal audience and achieve lasting success.