Amazon Music Head Reveals the Biggest Struggle for Modern Artists

Mexico City: Amazon Music Head Discusses Challenges Faced by Modern Artists In a recent interview in Mexico City, Paul Forat, Head of Amazon Music, shared his insights into the challenges faced by today's musicians. The interview, conducted by Javier Paniagua, highlights the time constraints and pressures on artists to manage various aspects of their careers, beyond just creating music. Forat notes, "It's super difficult not to fall into the temptation of what's happening around you." This comment underscores the struggle for artists to balance creative pursuits with the demands of social media, marketing, and other business aspects of their work. The interview also touches on the importance of artists dedicating sufficient time to their craft, allowing for genuine connection and exploration of their artistic vision. The full interview is available on Javier Paniagua's YouTube channel, offering a deeper dive into the complexities of the modern music landscape and the need for artists to prioritize their artistic integrity amidst the pressures of the industry.