
NYC Reseller Redefines Merch: Reviving Vintage Shirts, One QR Code at a Time
New York City-based vintage clothing reseller Jeeves NY is challenging traditional notions of merchandise. Instead of creating new products, Jeeves focuses on reviving and reselling thrifted shirts. Each shirt undergoes a meticulous cleaning and repair process, and a unique care label with a QR code is added, providing buyers with personalized care instructions. "I'm never going to waste new raw materials on silly merch," says Jeeves, highlighting their commitment to sustainability. The collection, playfully called "Stained" (despite the shirts being clean), represents a creative and eco-conscious approach to the fashion industry. This innovative approach to merchandise offers a sustainable alternative to mass production, appealing to environmentally conscious consumers.