Jelgava Library Goes Viral: Librarians Embrace TikTok Challenge

Jelgava City Library has captured widespread attention online after releasing a video featuring one of its librarians participating in a popular social media challenge. The video, uploaded on August 22, 2025, shows a librarian playfully balancing on a stack of books while holding magazines, in a performance set to a trending audio track. The initiative, shared on the library's official TikTok account, aims to connect with a younger audience and demonstrate the library's modern and approachable image. "When the internet demands, we do it – library style!" stated the library in their video description, emphasizing that no books or staff were harmed during the filming. The video has quickly accumulated over 26,000 views and hundreds of likes and shares, sparking positive reactions from viewers who praised the library's creativity and engagement. This effort highlights a growing trend among cultural institutions to utilize social media platforms to promote literacy and community involvement in innovative ways, challenging traditional perceptions of libraries.

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