Pride Month 2025: Are Corporations Pulling Back?

Are Corporations Abandoning Pride Month? A Social Media Perspective June 3rd, 2025 - Social media influencer Johnridgeway recently shared a video expressing concern over the apparent decline in corporate participation in Pride Month celebrations. His video, which has garnered significant views and comments in just a day, highlights a growing discussion about authenticity versus performative activism in corporate social responsibility. "Companies aren’t changing their logos for Pride Month and I think they’re just done with the performative activism," states Johnridgeway in his video. This observation reflects a sentiment echoed by many within the LGBTQ+ community and beyond. The lack of visible support this year, compared to previous years, has sparked debate about the true extent of corporate commitment to diversity and inclusion. Johnridgeway's video uses examples of past years' widespread logo changes, contrasting them with the current absence of similar actions. He questions whether companies are genuinely committed to LGBTQ+ rights or if their previous displays were solely for financial gain. While the video contains some strong language, its core message raises a valid point about the importance of genuine corporate allyship rather than superficial gestures. The video's popularity underscores the importance of this discussion, highlighting the increasing scrutiny of corporate actions and the demand for authentic allyship. The debate continues as to whether this year's lack of visible corporate support signifies a positive shift towards genuine commitment or a retreat from performative activism.