Viral Skincare Challenge: "You're Out" Takes Over Social Media

Social Media Buzz: Skincare Routine Turns Into Viral 'You're Out' Challenge On June 3rd, 2025, social media influencer Jordan Mikle (@jordansmikle) launched a viral challenge within his skincare routine video. The challenge, simply titled 'You're Out,' quickly gained traction, accumulating 152,500 views and thousands of likes and comments within days. Mikle's video uses a series of humorous criteria to eliminate participants, creating a lighthearted and engaging experience. "ARE YALL IN OR OUT?!" Mikle asks in his video description, setting the tone for the playful elimination process. The challenge's rules are simple yet effective. Viewers are eliminated if they have a tattoo, ate Crumble Cookies that week, watch the video on an iPad, relate to school or work that day, share a streak longer than 10 days, are on vacation, or went to prom in a blue dress or tuxedo. The video's success highlights the power of simple, relatable challenges in engaging online audiences. Mikle's established following and humorous style undoubtedly contributed to the video's rapid spread. The challenge's rules, while arbitrary, spark conversation and encourage viewer participation. The video's viral success is a testament to the power of creative and engaging content on social media platforms.