Hungarian Regulators Target Aldi Over 'Widest Selection' Claims, Following Lidl's Prior Fine

Budapest, Hungary – Supermarket chain Aldi is reportedly facing a significant fine in Hungary for alleged misleading advertising practices, according to discussions on the 'Follow Marketing's Morning Show.' The potential penalty stems from claims made by Aldi regarding offering 'the widest selection and best promotions' in its commercial communications, assertions that are now under scrutiny for not aligning with market realities. This development follows a precedent set earlier in 2024 when competitor Lidl was fined 90 million Forints for similar market-leading claims. Experts on the show noted that such statements, particularly from discount chains, can be seen as deceptive if their product range or promotional activities do not genuinely surpass those of hypermarkets or other retail formats. One commentator highlighted the distinction between discount chains like Aldi and Lidl, and hypermarkets such as Metro, Auchan, or Tesco, stating, 'A discount store will never have as wide a selection as a hypermarket. By communicating the widest selection to customers, they are making a false statement.' The discussion also touched upon broader consumer protection issues, with one viewer pointing out, 'Unfortunately, the 18+ restriction on energy drinks is not enforced either! They have failed several times on this according to consumer protection.' The case underscores the increasing focus on transparency and accuracy in advertising within the retail sector, as regulatory bodies aim to protect consumers from potentially misleading marketing messages. The outcome of Aldi's situation is anticipated to further shape advertising standards for major retailers in Hungary.

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4 szóval szédítette a magyarokat az Aldi, több tízmilliós bírságot kaphatnak

Korábban a Lidl is megjárta, nekik 90 millióba fájt.