E-commerce Strategies: A Brazilian Entrepreneur's Fight for Market Share

Brazilian E-commerce Owner Seeks Strategies to Compete with Lower-Priced Rivals São Paulo, Brazil – June 1, 2025 – Lillian Miyuri Yamauchi, owner of an e-commerce business specializing in educational toys, recently appeared on Jovem Pan News seeking advice on how to compete against lower-priced competitors. The segment, part of the "SOSEmpreendedorJP" series, featured experts from ABF who offered strategies to help her retain customers and add value to her products. Yamauchi explained the challenges she faces, stating, "The price competition is intense, and it's difficult to maintain profitability while keeping up with the demands of the market." Rodrigo Abreu, from ABF, suggested diversifying sales channels and focusing on building strong customer relationships. He emphasized the importance of providing excellent customer service and creating a loyal customer base. "Building relationships is key", Abreu said, "It's not just about making a sale; it's about creating a long-term connection with your customers." The experts also discussed the benefits of incorporating a multi-channel marketing strategy to reach a wider audience and increase brand visibility. The segment concludes with Yamauchi expressing optimism about implementing the suggested strategies and building a more resilient business. This highlights the growing need for small and medium enterprises in Brazil to adapt their strategies to remain competitive in the increasingly challenging e-commerce landscape.